Cut Through the Static

Ten Brand and Marketing Must Haves

  • Don’t Jump to What it Looks Like. Develop a Position and Know Your Audience.

  • Move at the Speed of Culture.

  • Embrace the 5th “P”: Participation

  • Quality Content

  • Brand + Growth Marketing Strategy

  • Build your Brand Community.

  • Agility

  • Stand for Something.

  • Reputation Management

  • Memorable Creative

About ME

I love building brands and the creative process. I started off working in television; writing, producing, and creating multi-platform campaigns for local TV stations to big networks (HGTV). I wanted to be more involved in the business strategy behind the campaigns and shifted into larger marketing roles, while staying true to myself and leading brand creative. I earned my MBA and switched up industries to lead marketing in the alcohol beverage category (Francis Ford Coppola Winery), advised a variety of startups and emerging brands and helped launch the next big outdoor hospitality brand.

“Success comes to those who can navigate change, quickly adapt, be nimble, maximize resources, eliminate noise, and ultimately add value to the customer. In short, this is Jen. Her creativity, solid team leadership and efficient communication style turns the impossible into successfully executed marketing programs. ”- RETAIL SALES STRATEGY EXECUTIVE

“She is progressive in her approach to brand development and strategy, always up on the latest market trends, and has a unique ability to be able to easily assess a company’s current position and quickly develop unique and creative strategic solutions that drive top line value and bottom line growth.”  - CEO/PRESIDENT

“Jennifer is a strategic, thoughtful leader in her field. She consistently demonstrates the ability to manage through critical times with a level-head and compassion for her team as a coach and mentor. During long management meetings I most look forward to Jennifer’s presentations as they are always engaging, fun and educational. She also has a wicked sense of humor! ”- PEOPLE OPERATIONS DIRECTOR

Partnerships

Developed multi-touchpoint, immersive partnership framework.

Brand Development

Built a modern outdoor hospitality brand to capitalize on the booming RV and glamping market.

Experiential

Larger experiential marketing activations with product features, celebrity programming, sizzle + data capture.

Integrated Marketing

Multiplatform partnerships that include; experiential, streaming, paid media, podcasts + content.

Fun stuff

Click to watch short film